Million Dollar Whopper

1. What is the Million Dollar Whopper Contest?

Well, only the most exciting contest in Burger King history. We’re asking you, our guest, to tell us what you think the next big Whopper sandwich innovation ought to be. It’s simple. First, we’ll let America enter up to eight ingredients that they’d like to eat on a Whopper. Second, we’ll select three of these ideas and launch them in our restaurants. Finally, America will get to vote for their favorite and America’s favorite Whopper idea will win one person a $1mm Grand Prize (don’t worry we have prizes for 2nd & 3rd too! 😉)

2. What is the prize of the contest?

$1 MILLION DOLLARS!!

3. Are there any other prizes?

Yes. We’ll be rewarding a 2nd place prize of $200,000 & a 3rd place prize of $100,000.

4. When does the contest start & end?

Contest submissions will be open on 02/05/2024 at 10:00 am ET and will close on 03/17/2024 at 11:59 pm ET.

5. What do I need to do to enter?

Don’t worry, we made this one super easy. Simply go to bk.com/mdw and follow the directions. We’ll ask you to provide a list of the ingredients (between 3 to 8 toppings) you’d like to see on a Whopper sandwich. Our good AI friend, Grilliam will be your companion throughout the process. If you’re looking for more specific details, you can always take a deep dive into our Official Rules.

6. Who can participate?

Residents of the 50 U.S. United States and the District of Columbia who are at least 18 years old (19 for residents of Alabama and Nebraska).

Employees of Burger King Company LLC, its parent Restaurant Brands International, franchisees, marketing and advertising agencies, social media influencers, vendors, suppliers, as well as the immediate family (spouse, parents, siblings and children) and household members of each are not eligible to enter or win. Please see the Official Rules for full eligibility details.

7. Is there a purchase requirement to participate?

Nada, none, zero. Submitting your entry is free of cost.

8. How do I participate?

We made this one super easy on you. Go to bk.com/MDW and follow the instructions. Nevertheless, if you have a knack for details then you can follow the below:

1. Go to www.bk.com/mdw or click here

2. Click "Create Your Whopper Entry”

3. Listen to Grilliam walk you through some key details and accept the contest rules.

4. Select your patty of preference (don’t worry, your patty selection won’t impact the actual judging of your entry)

5. Enter between 3 to 8 toppings and click “Generate my Whopper.” Be sure to check out our Topping Guidelines here if you need info.

6. Take a look at your beautiful creation & double-check the “Your Toppings List” to make sure you feel good about all your toppings. Keep in mind the AI Generated Whopper image is not part your Contest entry and will not impact your submission.

7. Once you feel good, click “Submit my Entry”

8. Sign In or Sign Up to Royal Perks to allow submission. We tried to make it easy on you.

9. You should then see a confirmation screen saying “Entry Submitted”.

That’s all it takes to submit your entry, but the fun doesn’t have to stop there. Upon your first entry, you’ll get a Free Whopper with $1+ purchase* (Excluding AK & HI). You can also create a really cool AI-generated Whopper Ad. Is your Whopper creation fiery? Maybe it’s epic? Or maybe you’re an old school type…have some fun with the AI Whopper Ad and share it with your friends... surely, they’ll be jealous.

*Terms apply. See bk.com/offer-terms

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9. How many entries can I submit?

During the submission period you can submit up to three entries. Make sure to make them tasty!

10. How do I know my entry has been submitted?

If your submission is successful, you should see a confirmation screen that says, ‘Entry Submitted!”. Additionally, you will receive a confirmation email.

11. What type of toppings are not allowed?

We really want you to “have it your way,” but ultimately, we can’t do it all. Peanut allergens, crustaceous Shellfish, and non-edible food toppings are not allowed. If you want to learn more then take a peek into our Toppings Guidelines section or see Contest Rules for full details.

12. If I don’t win the $1 Million dollars, do I still get anything for participating?

At BK, You Rule! We’re giving a Free Whopper with $1+ Purchase on your first contest entry (Excluding AK & HI. Terms apply. See bk.com/terms). Plus, you’ll get the opportunity to make your very own AI generated Whopper Ad to show your friends that you’re the culinary genius of the group.

13. What happens after the submission period?

After the submission period is over, we'll sort through all your amazing ideas and select three Whopper Ideas. BK expects that many participants will submit Entries that match the three selected Whopper Ideas, so it will select a Finalist to represent each one of the selected Whopper Ideas by conducting random drawings from all of the matching Entries. We’ll then invite these Finalists down to BK Headquarters (Miami sun, here we come!) where we’ll work with each one to help refine their Whopper idea for the big leagues. We’ll then offer these incredible ideas up at participating BK restaurants as a Limited Time Offer (LTO) Whopper sometime around November 2024. Once we launch these, Royal Perks members can vote online to let America pick who the winner of the $1,000,000 is!

14. How will the three finalists be notified?

The three potential finalists will be notified via email on or about April 25, 2024.

15. Can I submit my recipe directly at restaurants?

Nope. Our team members are a bit busy flame-grilling up all those Burger King classics you love, so it’s best we keep this one online. Burger King's restaurant employees won’t be able to accept or process contest submissions.

16. I think I am having technical issues, what should I do?

Sometimes it's a simple thing like updating your BK App to the latest version or closing it and opening it back up again. For bk.com, you can refresh the page, update browser, or erase cache on your browser. If you keep having issues you can contact our support team at www.bk.com/support.

17. Who is Grilliam?

Grilliam is your trusty AI companion that will be by your side as you create your Million Dollar Idea.

18. Can Grilliam help me win?

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Initial Guidelines

Listen, we know you’ve probably got a lot of big ideas for the next Whopper. While we’re super eager to see what you’re cooking up, we think it’d be best we provide some guidelines. First, your Whopper entry will consist of a list of toppings you will be asked to enter. Sesame seed bun and patty selection are default elements of your Whopper Idea that can’t be removed, nor do they count as part of your entry. So, that means it doesn’t matter if you pick an Impossible^TM patty or beef patty and you won’t be able to make a candy sprinkle bun (that does sound pretty good, though).

Now, we’re sure the toppings you want to add are going to be great. But, we want to make sure you keep a couple things in mind about toppings including:

Toppings must be edible food items. (duh!)
Toppings must be written in English.
Toppings can’t exceed more than 25 characters.
Toppings cannot be a “prohibited allergen” defined as Peanuts and crustacean shellfish.
Examples of peanuts include, but are not limited to things like actual peanuts & peanut butter.
Examples of crustacean shellfish include things like shrimp, crab, lobster, and crayfish.
The order of the toppings is not relevant to the judging of a Whopper idea.
Toppings do not have to be a single ingredient, but rather can be a mixture of ingredients which is typically treated as a single item. For example, salsa, marinara sauce, and pesto all include multiple ingredients but are treated and available for sale as a single food item.
Include specifics. If the Topping comes in different varieties and/or flavors, the variety should be listed. For example, blue cheese, granny smith apple, red onion.
If the intent is to use a Topping more than once, such as two slices of American cheese, Entrant you should list “American cheese” two times to reflect two (2) separate Toppings. We’ll let you use branded Toppings, but keep in mind that Burger King might have to obtain a license, so we reserve the right to substitute such Topping with a generic version for use in the Limited Time Offer Whopper® sandwiches.
Keep in mind Toppings will be subject to a feasibility score that considers the practicality of using the Topping on a hamburger prepared at a Burger King restaurant. So, consider the availability, the cost of the Topping, and whether it’s something our Burger King restaurants can easily store, prepare and use on a Whopper sandwich.

These are just a few of the guidelines, so please see Contest Rules for full details and additional guidelines on Toppings.

1. Why isn’t it letting me add a topping?

If you are experiencing issues while adding your toppings, please note that each Topping submitted is reviewed by the Million Dollar Whopper AI Tool (“AI Tool”), which recognizes millions of edible items. However, due to system limitations, some Toppings that meet the requirements of the Rules will not be recognized by the AI Tool. If a Topping is “not recognized” Entrant can try submitting a Topping that closely approximates the intended taste and texture of the unrecognized Topping. Also

Make sure you are connected to the internet.

Make sure you are not using peanut and crustaceous shellfish allergens.

Make sure you are inputting an edible food topping.

Check your spelling and avoid special characters like “&”

Allow the site to check your topping before trying to input the next one.

If it’s still not working reach out to our guest care team and let us know what toppings you’re not getting through.

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2. Can I add toppings or modify the bun?

Our sesame seed buns are as special as our burgers, so we decided that we wanted to keep those the same. I mean, they are delivered directly from bakeries & we toast them to order – so why change it if it’s not broken.

1. Who is Grilliam?

Grilliam is your trusty AI companion that will be by your side as you create your Million Dollar Idea.

2. Can Grilliam help me win?

No, Grilliam is only there to be a companion to cheer you on as you come up with your Million Dollar Idea. Grilliam only helps generate your AI Whopper image and AI Whopper Ad which do not impact your actual entry. You will be able to preview an AI-Generated image of your Whopper idea. The image won’t be part of your contest entry BUT you will be able to enjoy the incredible visual that Grilliam will design. We’ve got some extra details to help you feel good about your AI-generated Image and AI-generated Ad, so follow along:

3. What should I expect from this AI-generated image?

Listen, Grilliam will try very hard to generate an awesome image of your creation, but this is generative AI, so you gotta EXPECT THE UNEXPECTED! Grilliam is trained to do its best to produce realistic and crave worthy images of your ingredients, but sometimes it might miss a couple things or even get a little crazy. Some things you might encounter include:

Some toppings you submit may not appear in the Whopper image. Grilliam is working fast here, so some things might be missing.
You might even see a topping you didn’t input appear in the Whopper Image. Why is there a random piece of lettuce in my Whopper? Is that a random piece of bacon on there? Well, sometimes Grilliam works around the clock and sometimes dozes off!
Toppings might not be visualized as you intended. Yeah, we know you might like your pickles sliced, but maybe Grilliam is in the mood to show you them whole. Don’t worry…remember the image doesn’t impact your entry.
Grilliam might visualize the same topping input differently from Whopper-to-Whopper. Yeah, your friend’s jalapeños might be different than yours. This is the home of “have it your way” after all.
Only showing 3 patties: If you decide you’re going to turn this thing into a meat monster, then it’s important to know Grilliam can only serve up to 3 extra patties visually. This doesn’t mean you can’t submit 8 extra patties, you just won’t see all 8.

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4. My AI generated Whopper image is not showing all my toppings or is showing inaccurate toppings?

Please Refer to the Topping Guidelines section.

5. My AI generated Whopper image is not showing at all

Might be something with your Internet. Try to reset things and enter again. If not, reach out to our guest care team.

6. My AI generated Whopper image looks odd

What did we say about EXPECT THE UNEXPECTED! Grilliam will try to deliver a high quality visual, but still has some learnings. Our generative system is powered by AI, expect the unexpected!

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We’re here to help you showcase your incredible creation all around. That’s why we want to help you make your very own AI-generated advertisement. You can only make 3 of these, so make sure you do some magic. Some details below:

1. What is this AI-generated Whopper Ad?

We want you to show all of your friends your awesome AI creation. While we think the AI-generated image is pretty cool, we think your very own AI-generated Whopper Ad is even cooler. This AI-generated Ad takes it to a whole other level with a bunch of cool features including:

A Custom Theme (Select from Signature, Epic, Fiery, All American, Ritmo, Royal or Old-School)
Your own Jingle (yes, that classic BK Jingle is now customized just for you...get ready to sing out loud!)
Shareable Assets: Yep, you can download an MP4 to make your own creation or even a PNG to print out and frame – we won’t judge you.

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2. How do I create this Ad?

We did our best to make this easy on you. Just submit your Contest Entry and follow the instructions below:

Select your theme by scrolling through the options.

Enter your Name (note: we pre-loaded a big list of names, but yours still might be missing. If so, you can skip this step and the Ad will still be just as cool!)

Click Create Your Whopper Ad

Wait for the ad to generate. This magic takes time – so, expect the Ad creation to take around 1 minute (sometimes it may take longer). We’ve got some pretty awesome trivia in the meantime or even a special mini-game.

View your awesome Ad – it’s pretty sweet!

Share it out with everyone! Show your grandma that you really are a next level chef!

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3. How do I select a theme?

Once you have submitted your entry you should be prompted to select a theme. We’ll recommend one for you, but you’re also welcome to just scroll through a few to pick.

4. I don’t see my name on the name selection?

We tried our best to load a big list of names, but we might have missed it. Nevertheless, you can skip this step and the Ad will be just as cool.

5. My Ad creation is taking forever!

Well, building a world-class advertisement doesn’t happen in 15 seconds (Grilliam’s boss wishes it does). The Ad creation usually will take around 60 seconds, but depending on internet speeds it might take up to 5 minutes.

Don’t worry if you can’t wait, we’ll email you a copy of your final Ad once it’s finished too.

6. Some of the ingredients in my Ad are not what I listed.

So, our legal team introduced Grilliam to this thing called IP Infringement. Considering we don’t want to get Grilliam into any legal trouble, we decided to use generic images of all Toppings for the AI generated Whopper images and Ad. Don’t worry, your AI-generated image is just for fun and the list of Toppings as you input them is still your Contest entry.

7. Some of the words are pronounced weirdly in my jingle. Can I change that?

Grilliam is still getting a hang of this new Jingle thing. We want Grilliam to be an amazing singer, but Grilliam might mispronounce things (yes, we know onion is not “on-yen”). That’s the fun of AI. And hey, why isn’t onion pronounced “on-yen?”

8. How do I make a new Ad with the same Whopper Build?

Unfortunately, this isn’t one of Grilliam’s capabilities. If you want to make a different Ad you’ll need to restart the process.

9. Can I access my ad after I leave my page?

Yes! We know you might want to just keep playing your ad over and over again. So, we’re going to email it to you and you can also access it at bk.com/mdw and scroll down (make sure you’re signed in).

10. Can I share my AI-generated Whopper or AI-generated Ad on Social Media? If so, how do I do so?

You didn’t make this awesome creation for nothing. Yes! Share with your friends and beyond! Once you create your AI-generated Whopper Ad you will be able to:

Share your AI-Generated ad by tapping the “Share Your Ad” button below your video on mobile, or click one of the Social Icons (X or Facebook) on Desktop.
You can also Download your Video, Image, and Jingle by scrolling down.
Make sure you tag us and use #topthat to get in on the fun.

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11. I can’t create an Ad, why not?

It’s possible that you’ve reached your limit of 3 advertisements for submissions. Nevertheless, you can keep generating AI images of Whoppers all you’d like!

1. Do I get an incentive for participating in the Million Dollar Whopper Contest?

Yep, you get a FREE Whopper with a $1+ purchase coupon (excludes AK & HI) on your first contest entry submission. Terms apply. See bk.com/terms.

2. Where can I find my Free Whopper with $1+ purchase offer?

After you submit your first entry you can go check on your BK Offers tab (on the app or the website). You can access the offer tab by logging in to Royal Perks at bk.com or on the BK App.

3. How can redeem my Free Whopper with $1+ purchase offer?

Go to bk.com or open the BK App on your mobile device.

Ensure you are signed in to your Royal Perks account. Make sure you are using the same email address you provided when you signed in when submitting your Million Dollar Contest idea.

Go to the offers tab and tap on the Free Whopper with $1+ purchase.

Add the coupon to your mobile order. Then add items (over $1) to your cart and place your order.

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4. How long do I have to redeem my Free Whopper with $1+ purchase offer?

Our FREE Whopper with a $1+ purchase coupon will be valid until 03/17/24. See offer terms at bk.com/terms

5. I went to a BK restaurant and they didn’t accept my offer

The FREE Whopper with a $1+ purchase coupon is only available at participating U.S. Burger King® restaurants, only on the BK® App and bk.com for order ahead or BK® delivery. See offer terms at bk.com/terms

6. I don’t see my coupon, what should I do?

Some reasons why you might not be seeing your coupon are:

Offer is not available at a specific location. Please select a different restaurant on your App or bk.com
Offer can only be redeemed once. If you have already used your coupon, you will no longer see it in the Offers tab.
Offers are not visible if you are not signed into your Royal Perks account. Please check if you have signed in.
Offer is not available in Alaska and Hawaii.

Make sure to review the offer terms at bk.com/terms.

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7. Will my FREE Whopper with a $1+ purchase have the ingredients I selected for my contest entry?

Nope. Grilliam is keeping all the Contest entries safe, but it can’t make ingredients magically appear at the BK near you…yet.

8. Can the FREE Whopper with a $1+ purchase be replaced with a FREE ImpossibleTM Whopper?

Yes.

9. Why do I need to sign in to Royal Perks?

As a Royal Perks member not only do you get to enjoy great perks like Crowns and exclusive deals, but both your Contest entries and Free Whopper with $1+ purchase coupon (Terms Apply. See bk.com/terms) are tied your Royal Perks account. You won’t be able to submit an entry or receive your Free Whopper with $1+ purchase coupon without registering in the program. Plus, enrolling is totally FREE!

10. What is Royal Perks?

Royal Perks is Burger King’s loyalty program. Guests can sign up on the program (free of charge) to receive additional ‘perks’ like Crowns (points) redeemable for free food, exclusive offers, and early access to new menu items, to name a few. Learn more about our program at https://www.bk.com/royalperks

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